Here are three videos you should consider for your brand right now:
Make your message simple by focusing on 1-3 points per video. When presenting your product or service, you should explain it’s primary function and how you deliver value. Explainer videos are excellent marketing tools as they help establish your brand and tend to create SEO-friendly content which is good for online visibility.
Interviews are a more subtle way of communicating information to your audience and drive traffic to your site. Incorporate industry experts, members of your team, or consumers who can offer testimonials about your product or service. Play into the interests and concerns of your audience.
A Culture Video
Culture videos allow companies to speak to their consumers and partners in a personal way. Often casual, these videos help humanize your business and build brand identity. These videos should be an authentic representation of your brand.