Liz McVoy Creative Video & Design Agency, Marketing Mentorships for online businesses.

The 5 Hallmarks of Good Content

I’m a sucker for a Hallmark Christmas Movie. 🥰

THE PLOT:

 

→ Girl leaves the big city to visit a quaint Christmas town.

→ She meets a hot lumberjack in his mid-30s who’s somehow the perfect mix of sweet + successful… also still single??

→ She has a huge breakthrough moment, falls madly in love, then…. you ready for it?

→ She quits her big city job and moves to this town to live on dreams!!!!

The formula is predictable. But it works! I eat it up! 😍✨

Your content should be like this too. Why? → Cause dependability leads to trust, which leads to good relationships and business growth.
 

THE 5 HALLMARKS OF GOOD CONTENT:

 

1️⃣ Attention-grabbing

2️⃣ Story-driven

3️⃣ Perspective-shifting

4️⃣ Value-adding

Questions? I’d love to answer them! Let’s set up a chat + talk all things content marketing + our favorite, cheesy Hallmark movies! 😉 

P.S. This photo is from 9 years ago! I moved from Michigan to a small mountain town in Virginia to be with Justin… who studied forestry and fought wildfires. I suppose I’ve lived my own @hallmark story!

Liz McVoy Creative Marketing Mentorship

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