Market with Heart, Soul & Story

It’s time to untwist the knife 🔪🔪🔪You’ve probably experienced these marketing tactics first hand 👇

  • Playing on insecurities
  • Continually hitting on pain points 🔪
  • Major Scarcity
  • Next level FOMO
  • Fear-tactics (you can’t do this without me/help)

❌ It stops here ❌

 

I practice and teach (check out my mentorship programs!):

👏 Relatability

👏 Empathy

👏 Honesty

👏 Inclusivity

YES, you do need to deeply understand where your ideal client is in their stage of life/business, but you should use that knowledge to EMPOWER them, not to PREY on them.

This looks like:

❤️ Serving your audience (not just your clients) with value-based, helpful content

❤️ Sharing the real + raw, not just polished and perfected moments

❤️ Selling with integrity (don’t push your stuff on someone who’s not a good fit)

There’s nothing wrong with saying, “Hey, if you’re looking for help with your marketing, I’ve only got 2 spots left this year.” 👉👉 But it becomes a problem if your messaging (aka the words you use) put that person down or make it seem impossible to achieve their goals ✨without✨ your help.

>>> So next time you think about marketing, I challenge you to market with Heart, Soul, and Story.

It can be simple, easy, and mayyyyyybeeee even a little bit fun when you view marketing as storytelling vs. sleazy, gimmicky tactics.

Want help making that shift? Check out my AMA program >>> 🥁🥁 I’ll be drumming up a 2022 cohort soon!!