I once charged $250 for logo design work… and I was terrified that I charged too much. 
While that was more than 10 years ago, I can remember the fear, panic, and insecurities bubble up like hot lava in my throat.
> What if they think that’s too much?
> Is what I’m providing really worth it?
> Other people charge less than that.
> Maybe I should offer a discount..
Have those thoughts ever rolled around in your head when you go to price your programs, products, or services?
As personal brands, your business is your baby and tbh, you’re sometimes TOO close for your own good and pricing your services gets mixed up in your personal value.
Don’t get it twisted. Your personal value and your business value are two VERY different things.
I LOVE food so let’s pull from this example. A nice steakhouse doesn’t have to explain why they charge more for a meal than McDonald’s does, so why should you justify your pricing if you’re providing a 
service and experience? Think about it!
Fine Dining:
- High-quality ingredients
- World-class service
- Clean & classy environment (white linens, nice stemware, music, etc.)
- Luxury experience
Fast Food:
- Basic ingredients
- Speed over service
- Ehh environment (Plastic trays, sticky tables, and food stuffed in cardboard boxes)
- Lack luster experience
Quality of product/service
Your skills, experience, and personality sets you apart from other providers. Ask what providing service XYZ would allow your client to do? Would it drive revenue, increase visibility, make their life easier, etc.? Consider this in your pricing rather than solely looking at the time involved to complete your service. Do you always deliver (or overdeliver) on your promises?
Client experience
Are you rolling out the red carpet for your clients through excellent communication, ongoing support, client gifts, helpful systems, and an overall luxury experience?
Market Analysis
What do your competitors offer and at what rate? They should be of the same “caliber” or experience level as you. Your pricing doesn’t need to match but this helps you establish a base line. What sets you apart in your approach?
In the end, it helps to look at your pricing with a fresh perspective. If a friend came to you worried about pricing, you’d remind them how incredible they are and how they show up in a way no one else does. But when it comes to putting a price tag on our own things, it gets tricky so you should allow yourself some distance and grace. Remember that you run a business and you should be compensated for your work.’
Need more help with pricing your products, services, and programs? Book a free consult at lizmcvoy.com/contact
