If you didn’t already know, REELS are kiiiinda a big deal…
Instagram has been moving towards a video-forward platform rather than simply a photo sharing app. (EEEEEK!!)
Videos are proven to be more engaging than photos; therefore, reels are a tool that can help you quickly capture the attention of your ideal client so that your message doesn’t get lost in a saturated feed.
This shift is seriously making my video-loving heart LEAP.
You may be thinking… well now EVERYONE is going to be creating reels, IGTVs, and binge-worthy video content. And you’re probably right! But regardless of your follower count, Reels and video are a great way to boost your reach and get new eyeballs 👀 on your business.
How to create videos that stand out
1. Grab your audience's attention
- Start with a hook
- Add text that captures attention
- Choose a relevant or popular song
2. Add Value
- Share what you know
- Be a resource
- Show HOW you do something, not just that you do it
3. Tell A Story
- Keep it short, simple, and leave them wanting more
- Split reels up into a series as needed
- Make sure they can see themselves in your story
4. Use Unique Transitions + Movement
- Movement, good lighting, and clear filming will keep people invested
- Try cool transitions, colors, or motions to keep viewers engaged
5 Publish Content According To Your Audience's Activity
- Watch your analytics
- See who’s “online” by checking via LIVE
- Be sure to engage before and after you post.
