Il Makiage took the beauty industry by storm
From beginning to end, Il Makiage made it seamless for me to test, buy, and use their product. Here’s a breakdown of Brand positioning strategies that Il Makiage used to stand out in the market, from the perspective of a Brand Marketing Consultant.
If you’ve haven’t heard of it, chances are you’ve been living under a rock! Even so, here’s a quick intro to Il Makiage.
Their Value Prop: High-quality beauty products and makeup for Maximalists.
They’re clear on what they offer and to whom.
Their Values: Find your Perfect Match in 90 seconds.
They also back this up with a suuuper easy exchange or return process. My test shade was slightly off and they had a couple follow-up questions to get the right one. They sent me a new bottle without making me return the old one.
Their Strengths: They have a ton of shades for people of all skin tones and they actually look good going on. Also, they’ve managed to create a super loud buzz through their users!!
More than 469,000 people have left an independent 5 star review!! Not only do thousands of make-up wearers sing the foundation’s praises, but it’s also the most-reviewed product in the US – no big deal. (Cosmopolitan)
There are some golden nuggets that you can take away and apply to your brand in here so read on!
Setting the foundation (pun intended)
Brand positioning is how we set ourselves apart from our competitors and establish a unique identity in the marketplace. More than a logo or fun slogan, it’s about communicating your values, strengths, and value proposition in a way that resonates with your target audience. Having a solid brand strategy is critical for your business!! Here’s what you can expect:
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- Differentiation: Stand out and be set apart from your competitors
- Brand Recognition: Increase brand recognition and awareness among our target audience. → This often leads to increased customer loyalty and repeat business!
- Consistency: When you claim your place in the market, you then have cohesive marketing content from your message, tone, and visual identity.
- Trust and Credibility: Wanna be seen as a reliable and trustworthy partner in their business? A positioning strategy will work wonders.
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How Il Makiage became the most-reviewed product in the US
I kinda sloughed it off when influencers raved about this but when my bestie tells me to try this, I listen. Having gone through the process, I’m SO fascinated by their strategy. Let’s take a peek at what they’ve done to build brand awareness, skyrocket sales and earn their reputation.
- Social media marketing
- Ads ads ads!
- A quiz – adds you to their email list and leads to you to the right product
- Influencer marketing – including makeup tutorials
- Email campaigns
- Easy trials with real-time bonuses
- Subscription model with full-sized gift
How to position your company for success
We see how Il Makiage has experienced so much success because they’ve set themselves apart in the marketplace through high-quality products and a superb client experience.
I hope this encourages you to prioritize your brand’s positioning strategy as you look to make your own mark in your industry!
Do you think branding is important for small businesses, or just for big corporations?
Work with us to elevate your brand
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