Il Makiage took the beauty industry by storm From beginning to end, Il Makiage made it seamless for me to test, buy, and use their product. Here’s a breakdown of Brand positioning strategies that Il Makiage used to stand out in the market, from the
Social media trends and consumption habits can easily lead to a culture that consumes vs connects. The other day I shared a video with my unfiltered thoughts about consumption culture. As a business owner, social media is likely a big part of your marketing strategy.
We recently implemented Summer Fridays which means our office is officially closed on Fridays and I get to be home with my kids!! I dreamed of this day! Nora, Isaac and I have a whole list of fun activities for the summer. Blueberry picking at
“I’m tired of relying on Instagram for leads.” “My agency is sustaining me right now because my courses aren’t selling like they used to.” “I want my brand to grow beyond courses into a lifestyle company but I don’t know where to start.” These are
What I Learned After Spending A Year Restructuring My Company | SHIFT Series Part 1 A year ago my husband and I jetted off to New York City for a fancy business trip where I got to meet up with other entrepreneurs, relax at a
Humility, perseverance, and resilience are three character traits required to be a parent and a business owner. I cannot believe it’s been two years since I hit launch on my video course, shifted my business online, and decided to go all in on my
It was a soul-crushing moment when my 8th grade Art Teacher, who doubled as the volleyball coach, called me into her classroom to break the news that I did not make the volleyball team. “Unfortunately you can’t overhand serve and you’re not tall enough for
Prefer to watch versus read? (Us too!) How to Generate Passive Income With Digital Products Why Passive Income Is So Appealing The idea of passive income is really alluring because you’re not often trading time for money. Or in other words, you are not performing
What is brand experience and why should you care about it? This is a really important question whether you’re a business owner or consumer. Today, instead of just consuming marketing content to form opinions, we are influenced by friends, family, social media, video content, and
Brand strategy, content marketing, brand identity, logo design, and visuals often get intermingled and mixed up. So what I want to talk about today is the real difference between brand strategy and brand identity. Additionally, I want to skim the surface of when content marketing
