I Didn’t Want to Go to College

I DIDN’T WANT TO GO TO COLLEGE.

I didn’t always envision I’d be producing branding and multimedia content or helping other women integrate visual marketing strategies to grow their business.

In fact, if you had asked me what I wanted to do when I grew up, my answer for nearly a decade was that I wanted to own an equestrian farm! 🐴

Yup! I was the girl OBSESSED with horses. I know what you’re thinking, “Don’t all little girls love horses?” Well, I was next level and even saved up allll of my pennies for YEARS then bought my first horse at the age of 11. Talk about a determined kid!

Let’s fast forward a good 8 years when the time came to go to school, my parents (kindly) pushed me to study business. “You can use that degree anywhere!” (Anyone else hear this?) One day while working on some homework, I looked up from my accounting book (UGH) and just could. not. do. it. anymore. That was not what I wanted to do with my life!

What happened next? Well, I had what I’ll refer to as a total breakdown that ended in a massive epiphany, which led to changing my major to video production, transferring universities, landing an internship in Los Angeles, and relocating in just 2 short months. 😲

My parents said, “Liz, what are you doing? You’ll never make any money in video!” (This was pre-YouTube, ya’ll).

But, by the grace of God and the BOOM of YouTube and Instagram, that massive life-pivot ultimately set the foundation for where I am today, which is running my own marketing and branding consulting company.

Honestly, I had no idea that those MASSIVE actions would ultimately set the foundation for where I am today, which is running my own marketing and branding consulting company where I get to partner with women who want to create amazing branding and marketing content that attracts their dream clients and allows them to work less and earn more!

I’ve partnered with multi-billion dollar technology companies, international non-profits, universities, small businesses and entrepreneurs to produce engaging videos, build brands that stand out in the crowd, and develop visual marketing strategies that draw people in and convert them to paying clients.

Why do I share all of this? It stems back to that 11-year-old me having a dream and developing that focus and drive to achieve that goal. Had I listened to everyone who said, “Liz, there’s no way you can buy your own horse.” Or “You’ll never make any money in video production!” Then I wouldn’t be able to write YOU today and encourage you to keep pursuing your passions.

Passion + strategy + action can lead to BEAUTIFUL things. 

So if you’ve got passion but want better strategies and accountability to take action, get on the waitlist for my coaching program and we’ll do great things together.

Go now to: www.lizmcvoy.com/coaching/