How to Create Engaging Video Content that Converts

Want to know how to create engaging video content that converts?

The answer: Become a good storyteller.

A good storyteller remembers these three things:⠀⠀⠀⠀⠀⠀⠀⠀⠀
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✨It’s about THEM not you.⠀⠀⠀⠀⠀⠀⠀⠀⠀

People just want to feel known, understood, and they want the answer to their challenge. They don’t care if you’re having a bad hair day or don’t have makeup on.⠀⠀⠀⠀⠀⠀⠀⠀⠀

✨Take people on a journey⠀⠀⠀⠀⠀⠀⠀⠀⠀

Talk about the current state (challenge) and the future state (solution) and how you/your client got there (hint: the solution is YOU).⠀⠀⠀⠀⠀⠀⠀⠀⠀

✨Show up with confidence and authority⠀⠀⠀⠀⠀⠀⠀⠀⠀

You have value and knowledge to share even if it doesn’t feel like it. You don’t need to know everything, you just need to share what you do know and I guarantee there’s someone who wants to learn exactly that.⠀
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Not sure how to take your stories and share them through video? I’ll teach you how in The Media Maker Lab, my self-paced online course that’s all about creating engaging video content without a fancy media production background.

Jump on the waitlist before August 26 and get $100 off the lab!

Liz McVoy Creative Marketing Mentorship

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