The Blog

Video. Branding. Marketing. Entrepreneurship.

up-level your brand with these resources

Lead magnet guide for small business owners by Liz McVoy

Grow Your Email List

Video starter guide for small business owners by Liz McVoy

Get Started With Video

Brand voice and personality quiz for small business owners.

Nail Your Brand Voice

Liz McVoy Creative Video & Design Agency

How to Make Reels that Go Viral

If you didn’t already know, REELS are kiiiinda a big deal…   Instagram has been moving towards a video-forward platform rather than simply a photo sharing app. (EEEEEK!!)   Videos are proven to be more engaging than photos; therefore, reels are a tool that can

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Great Tools for Video Production

True or False: You should really buy a nice DSLR if you want to create video content for your business. Answer: FALSE! While I appreciate everything I learned in film school, video has become so essential in everyday marketing that it’s a skill you shouldn’t

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How to Create Engaging Video Content that Converts

Want to know how to create engaging video content that converts? The answer: Become a good storyteller. A good storyteller remembers these three things:⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀✨It’s about THEM not you.⠀⠀⠀⠀⠀⠀⠀⠀⠀ People just want to feel known, understood, and they want the answer to their challenge. They don’t

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I Didn’t Want to Go to College

I DIDN’T WANT TO GO TO COLLEGE. I didn’t always envision I’d be producing branding and multimedia content or helping other women integrate visual marketing strategies to grow their business. In fact, if you had asked me what I wanted to do when I grew

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Family celebrating their sons first birthday Alger Heights, Grand Rapids, Michigan. Lifestyle videography by Liz McVoy Creative.

Simon Turns One

Simon: his name carefully chosen, his life thoughtfully prayed over. It’s so evident how much Kyle and Allie cherish their little boy. This day was full of family and friends, and there was no shortage of joy throughout the entire home. The best part of

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